Preferences for Renewable Energies and Green Jobs in Mexico City

Abstract

Mexico City, that boasts the first place in electricity consumption among urban centers in the country, is actively advancing its energy transition by promoting renewable energies and tapping into its potential for solar and bio-energy. As households in emerging economies drive global energy demand, this study explores preferences of Mexico City's residents. Using a discrete choice experiment, 940 residents were presented with energy contracts featuring renewable energy sources, green job creation in the energy sector, renewable energy percentages in the energy mix, and electricity prices. Estimates reveal that respondents are willing to pay a 19.5% premium over the average price per kilowatt-hour if the energy source were exclusively solar and created 1000 green jobs. These findings offer insights for other megacities with similar challenges and renewable potential in pursuing a just energy transition.

Keywords

Renewable energies; just energy transition; green jobs; middle-income households; Mexico City; Energías renovables; transición energética justa; empleos verdes; hogares de ingresos medios; Ciudad de México

Published in

Banco de México Working Papers
2025, number: 2025-05
Publisher: Banco de México

SLU Authors

• Martinez Cruz, Adan

  • Department of Forest Economics, Swedish University of Agricultural Sciences
    

UKÄ Subject classification

Economics

Publication identifier

• DOI: https://doi.org/10.13140/RG.2.2.18664.17922

Permanent link to this page (URI)

https://res.slu.se/id/publ/141539