Disseminating research of goose damage prevention - evaluating effects of message framing and farmer experience

Sammanfattning

Disseminating research in wildlife management is challenging. This study explores how framing four information texts influenced Swedish crop farmers' (n = 1,182) perceived ability to cope with wild geese, and their behavioral intentions to implement goose damage prevention strategies. A digital survey, based on a before - after randomized controlled trial, evaluated the impact of message framing with content representing varying psychological distance at a social (farmer vs. management authorities) and spatial (farmer's field vs. landscape) dimension. Introducing management authorities as active partners increased farmers intentions to undertake adaptation measures and scaring tactics among farmers with less experience with geese. Meanwhile, farmers with higher levels of experience showed a greater willingness to undertake hunting interventions. The findings suggested that social support is important to increase farmers' ability to cope. Future evaluations should explore collaborative communication strategies between researchers and wildlife management.

Nyckelord

Communication; crop damage; message effects; psychological distance; wildlife damage mitigation

Publicerad i

Human Dimensions of Wildlife
2025
Utgivare: TAYLOR AND FRANCIS LTD

SLU författare

• Eklund, Ann

  • Institutionen för ekologi, Sveriges lantbruksuniversitet
    
  • Lunds Universitet

• Månsson, Johan

  • Institutionen för ekologi, Sveriges lantbruksuniversitet
    

UKÄ forskningsämne

Vilt- och fiskeförvaltning

Publikationens identifierare

• DOI: https://doi.org/10.1080/10871209.2025.2529876

Permanent länk till denna sida (URI)

https://res.slu.se/id/publ/143035