Satisfaction and sustainability concerns in whale-watching tourism: A user-generated content model

Sammanfattning

This study examines the satisfaction and sustainability concerns of whale-watching tourists by analysing usergenerated content (UGC) on social media. A satisfaction model was developed and estimated utilising an ordered probit analysis with UGC data from TripAdvisor over the last 13 years that includes a specific whalewatching lexicon. The model addresses most of the physical, human, environmental, experiential, and operational aspects of the activity, including consumers' feelings and sustainability concerns. The significance of the variables in the model was proven with the available empirical data. The findings provide a comprehensive description of the underpinnings of whale watchers' preferences and concerns. The evidence reveals compelling social trends towards higher sustainability concerns influencing satisfaction, providing valuable information for the industry and its decision-makers for understanding preferences for sustainability in whale-watching tourism.

Nyckelord

Whale-watching; Satisfaction; Sustainability concerns; UGC; TripAdvisor; Lexicon

Publicerad i

Tourism Management
2025, volym: 106, artikelnummer: 105019
Utgivare: ELSEVIER SCI LTD

SLU författare

• Suárez Rojas, Chaitanya

  • Centrum för Miljö- och Naturresursekonomi (CERE)
  • University of Las Palmas de Gran Canaria

UKÄ forskningsämne

Andra geografiska studier
Miljövetenskapliga studier inom samhällsvetenskap

Publikationens identifierare

• DOI: https://doi.org/10.1016/j.tourman.2024.105019

Permanent länk till denna sida (URI)

https://res.slu.se/id/publ/145121