Aldberg, Julia
- Institutionen för ekonomi, Sveriges lantbruksuniversitet
Sammanfattning
Food retailers are particularly exposed to ethical scrutiny given their central position in the supply chain. One way for retailers to differentiate is by taking responsibility for what is being offered to the consumers, referred to as category management. This case focuses on one food product, the tiger shrimp. Corporate Social Responsibility offers an extended perspective of values and criteria for evaluating organizational performance, which is founded in economic, social and environmental aspects of corporate conduct. The case offers a unique perspective on how a traditional company rationalizes choices that go beyond maximizing pure profit objectives. Social media is a new mechanism being utilized for accountability and governance of stakeholder relationships.
Nyckelord
category management; ethical sourcing; fish policy; social media; stakeholder; supply chain
Publicerad i
International Food and Agribusiness Management Review
2013, volym: 16, nummer: 3, sidor: 167-176
Utgivare: INT FOOD & AGRIBUSINESS MANAGEMENT REVIEW
SLU författare
Mark-Herbert, Cecilia
- Institutionen för ekonomi, Sveriges lantbruksuniversitet
- Institutionen för ekonomi, Sveriges lantbruksuniversitet
Globala målen (SDG)
SDG2 Ingen hunger
SDG12 Hållbar konsumtion och produktion
SDG13 Bekämpa klimatförändringarna
UKÄ forskningsämne
Företagsekonomi
Permanent länk till denna sida (URI)
https://res.slu.se/id/publ/56292